We initiated the project with a comprehensive brand promotion strategy:
- Conducted in-depth market research to identify target demographics and coffee consumption trends.
- Crafted a new brand identity, including logo redesign, color palette, and visual guidelines.
- Created a dynamic content strategy that highlighted Gloria Jean’s Coffees’ unique selling points.
Website Development (MERN Stack):
Our team designed and developed a responsive, user-friendly website:
- Redesigned the website interface to provide a seamless experience across devices.
- Implemented the MERN stack (MongoDB, Express.js, React, Node.js) for improved performance.
- Incorporated interactive elements such as a store locator and e-commerce platform.
Mobile App Development (React Native):
We built a cross-platform mobile app to enhance customer engagement:
- Developed the app using React Native for compatibility with both iOS and Android devices.
- Integrated features like loyalty rewards, mobile ordering, and in-app promotions.
- Designed a user-friendly interface for a consistent brand experience.
Achievements & Results
- 240% Increase in Sales:Following the brand promotion and digital transformation, Gloria Jean’s Coffees experienced a staggering 240% growth in sales revenue.
- Enhanced Brand Visibility:The redesigned brand identity and online presence significantly improved brand recognition and customer engagement.
- Streamlined Operations:The mobile app’s in-app ordering feature streamlined operations, reducing wait times and increasing customer satisfaction.
- User Engagement:The website’s interactive elements and the mobile app’s loyalty rewards program fostered ongoing user engagement.
“Aliio Inc. took our vision and turned it into a digital masterpiece. Their expertise and dedication are commendable, and the results speak for themselves. Our online presence is stronger than ever, thanks to their outstanding work.”— Grant Ashcroft, Managing Director, Gloria Jean’s Coffeesr
“Aliio Inc. took our vision and turned it into a digital masterpiece. Their expertise and dedication are commendable, and the results speak for themselves. Our online presence is stronger than ever, thanks to their outstanding work.”— Skylar Robson, Marketing Manager, Gloria Jean’s Coffeesr
Explore the gallery below to see snapshots of the redesigned Gloria Jean’s Coffees website.