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Gloria Jean's Coffees - Website Redesign & Brand Promotion

2021-2023

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Client: Gloria Jean's Coffees

Duration: 8 months

What we did:

• Web reDesign
• Website Development
• Mobile App Development
• Brand Promotion

Gloria Jean’s Coffees is a globally renowned coffeehouse chain dedicated to creating exceptional coffee moments. With a rich heritage, a commitment to quality, and an unwavering passion for coffee, Gloria Jean’s invites you to savor the finest handcrafted brews and gourmet treats, one cup at a time.

Challenges

• Outdated Branding:
Gloria Jean’s Coffees needed a modern brand identity to resonate with a new generation of coffee lovers.

• Digital Transformation:
The client aimed to embrace the digital age with a responsive website and a user-friendly mobile app.

• Revenue Growth:
A primary goal was to drive revenue growth through effective digital marketing and an engaging online presence.

Solutions

Solutions

Brand Promotion:

We initiated the project with a comprehensive brand promotion strategy:

  • Conducted in-depth market research to identify target demographics and coffee consumption trends.
  • Crafted a new brand identity, including logo redesign, color palette, and visual guidelines.
  • Created a dynamic content strategy that highlighted Gloria Jean’s Coffees’ unique selling points.

Website Development (MERN Stack):

Our team designed and developed a responsive, user-friendly website:

  • Redesigned the website interface to provide a seamless experience across devices.
  • Implemented the MERN stack (MongoDB, Express.js, React, Node.js) for improved performance.
  • Incorporated interactive elements such as a store locator and e-commerce platform.

Mobile App Development (React Native):

We built a cross-platform mobile app to enhance customer engagement:

  • Developed the app using React Native for compatibility with both iOS and Android devices.
  • Integrated features like loyalty rewards, mobile ordering, and in-app promotions.
  • Designed a user-friendly interface for a consistent brand experience.
Gloria Jean's Coffees by Aliio Inc.

Achievements & Results

  • 240% Increase in Sales:Following the brand promotion and digital transformation, Gloria Jean’s Coffees experienced a staggering 240% growth in sales revenue.
  • Enhanced Brand Visibility:The redesigned brand identity and online presence significantly improved brand recognition and customer engagement.
  • Streamlined Operations:The mobile app’s in-app ordering feature streamlined operations, reducing wait times and increasing customer satisfaction.
  • User Engagement:The website’s interactive elements and the mobile app’s loyalty rewards program fostered ongoing user engagement.

“Aliio Inc. took our vision and turned it into a digital masterpiece. Their expertise and dedication are commendable, and the results speak for themselves. Our online presence is stronger than ever, thanks to their outstanding work.”

— Grant Ashcroft, Managing Director, Gloria Jean’s Coffeesr

“Aliio Inc. took our vision and turned it into a digital masterpiece. Their expertise and dedication are commendable, and the results speak for themselves. Our online presence is stronger than ever, thanks to their outstanding work.”

— Skylar Robson, Marketing Manager, Gloria Jean’s Coffeesr

Image Gallery

Explore the gallery below to see snapshots of the redesigned Gloria Jean’s Coffees website.

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